What we’ve been reading: Social Media: The Instant Brand Killer
This article further demonstrates the growing importance of the online reputation management program that we’ve been providing for our clients.
Summary: “Social networking is like viral marketing on steroids. The good news is that social media is user driven. The bad news is that social media is user driven. To protect their reputations it’s not just journalists that companies have to impress these days. It’s anyone with a computer and an Internet connection.”