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Amplify Interactive's SEM Articles of the Week Independence Day Edition

Happy birthday America! This week we’re turning it up to 11 in honor of our nation’s independence. We’ve gathered eleven of the best SEO, PPC, and Social Media Marketing articles of the week for you. Enjoy!

1) Conversation Prism 4.0 Is Out!

by Brian Solis and JESS3

This is really cool… the conversation prism gives you a bird’s eye view of the social universe, categorized and organized by how each network is used. This is a great visual to use when brainstorming a social media marketing strategy. Very cool.

2) “Tailored Ads” Will Make Advertising More Personal, Enable Retargeting

by Danny Sullivan at Marketing Land

Twitter is now offering remarketing. If used correctly, this could be a great way to reach potential customers with highly relevant marketing messages. Using “tailored ads”, advertisers will be able to deliver targeted messages to users based on material the user has viewed while on the advertiser’s site. This program is limited to a small number of advertiser’s for now, so stay tuned to see when this program will be opened up to all advertisers.

3) LinkedIn, the Serious Network

by faberNovel on SlideShare

This deck explains why LinkedIn in no longer just a networking tool. It’s becoming a multi-sided business platform that will help you grow your business.

4) Google Warning External Keyword Tool Shutdown is Near, AdWords Keyword Planner To Replace It

by Ginny Marvin at Search Engine Land

Keyword tool is shutting down, to be replaced by keyword planner. Since the keyword tool is a big piece in the keyword research toolbox for SEO, this could be big. However, it seems that the Keyword Planner will be a more than sufficient replacement.

5) SEO Ranking Factors – Rank Correlation 2013 for Google USA

by Search Metrics

A recent study by Search Metrics analyzed the factors that are helping websites to rank in 2013. It includes an excellent infographic as well. To no one’s surprise, Facebook and Twitter are hugely important as a ranking factor, with Google+ quickly rising as a ranking factor as well. This is a must read for anyone who is doing SEO.

6) Why Marketers Should Focus on Persuadables

by Arjan Haring

Makes sense- focus your marketing on “persuadables”. Ideally you can get your marketing message to those who want to receive it, with the message they prefer to receive, and you can avoid bothering people who don’t want to receive your message. Love the “persuasion profiles”… this is an aspect that could be incorporated into personas.

7) How to Find More Content Ideas Than You’ll Ever Be Able To Write

by Peter Shallard at copyblogger

A good article for business bloggers who think they have nothing to blog about. Trust me, you’ve got more to write about than you know.

8) 50 Reasons Your Website May Have Been Penalized By Google

by Claire Broadley at KISSmetrics

If you think you’re website has been penalized by Google, here are 50 reasons why that may have happened.

9) 3 Advanced Tips For Bid Adjustments In Google Enhanced Campaigns

by Kohki Yamaguchi at Marketing Land

Some advanced tips for you AdWords practitioners. Very in depth, with some fancy formulas. Non PPC-geeks need not read this!

10) 5 Google Analytics Features for Business Owners

by Salmaan Aslam at Search Engine Journal

Even for folks who work with agencies like us to use web analytics to gain insight, develop strategy , and make decisions, it’s important to have a basic grasp of your analytics. This article gives you five features that can give business owners some good insight into how people are reacting to their business, and what needs to be changed.

11) Supporting International Growth with Facebook- A new Case Study by Amplify Interactive

by Ben Lloyd at Amplify Interactive

It’s time to toot our own horn. This case study explains how Amplify Interactive helped a client increase international engagement by 500% in one month. Check out the case study and let us know if you’d like to talk to us about your social media marketing.

Amplify Interactive is a Search Engine Marketing agency that provides search engine & social media marketing services for B2B clients. Check out our Search Marketing and Social Media Marketing services and our Clients or download one of our SEM Whitepapers. Go ahead and follow Amplify Interactive on LinkedIn or follow us on Slideshare or both!

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