Add3.com

A recent study revealed that marketers should focus their online advertising efforts into two specific areas:

– Target sites that are relevant to your product or service. This effort is crucial as personalized search gains popularity.

” The Internet is shifting from a medium of information to one of participation…follow that trend and encourage consumer participation in their marketing efforts…” through social networking.

“Social networking users are growing at an accelerated rate. One in four Internet users visits a social site at least once a month, and that figure only looks to increase over the next several years.”

These two areas are not mutually exclusive, as social marketing can compliment traditional search. “One out of three Internet users is already taking advantage of a site containing user-generated content to help make a decision to buy, or not to buy something.”

It’s common practice to use “word of mouth” from peers to help guide and filter out purchasing decisions. We’re human, we want to trust and be trusted. Creating a “social relationship” with the consumer gives you as the marketer more credibilty and trustworthiness.

Ben Lloyd

About Ben Lloyd

Ben Lloyd serves as Principal at Add3 and manages the agency’s Portland office.  Ben got his start in SEM way back in 1999 – when there was like, 15 search engines and Google was barely a thing. Prior to Add3, Ben had founded Amplify Interactive in 2003 (which was acquired by Add3 in 2013), and hasn’t looked back since. Ben likes lots of stuff like golf, pinball, food(ie), booze/beer/wine – in that order, etc. Mostly – he likes doing that stuff with his friends. Ben is also co-founder of SEMpdx. Connect with Ben on LinkedIn

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