Add3 – Digital Marketing Agency with offices in Seattle & Portland


On September 9th I gave a talk at an SEMpdx event titled “Back to School“. I was asked to review changes in PPC that occurred over the summer. There were some exciting and controversial changes to cover!


My presentation is embedded below:

AdWords Updates

Bing Updates

These changes were met with mixed feelings from the PPC community. It’s great to see many changes at Bing that incorporate feedback that has been around for years. The most controversial was definitely the match setting changes from Google. PPC managers don’t like it when you take away control.

Check out my full “Back To School” Blog Post over at SEMpdx “Recent Changes from AdWords & Bing


Ryan Campbell

About Ryan Campbell

Ryan is an Account Director with Add3. When Ryan is not geeking out over PPC he enjoys watching football and basketball. And then trying to avoid serious injury on his mountain bike, skiiing(when he has the time), and spending time with his family.

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