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Ryan’s PPC Playlist: Staying Creative In Paid Search Edition

Paid search has constantly evolving features and changes in the space combined with shifting needs of clients and business. Effective PPC managers are flexible and creative to adapt to this landscape. Take the Bear Grylls approach to PPC management and ensure your campaigns don’t die a slow death in the internet wilderness with this edition of the playlist.

Amplified Gold Posts

Amplified Platinum Posts

Amplified Diamond Posts

  • How to Identify Google AdWords Quality Score Problems: Brad shares some great ways to identify opportunities for improving your quality scores. The video is 17 minutes long but I’d highly recommend taking the time to watch it. Your campaigns will thank me later.
  • Project Management for SEO: I know this is a “PPC” playlist but this post from Tom is applicable to anyone working in a search marketing agency. Tom offers great tips from tools, inbox zero, and I LOVE his tips on communication with clients. I’ve found communication with clients to be a challenge in agency life.

What did you read in the last 3 weeks that you’ve shared or referenced lately?

My personal playlist…

I’m loving this new song, “It’s Only Life” from The Shins newest album:

Ryan Campbell

About Ryan Campbell

Ryan is an Account Director with Add3. When Ryan is not geeking out over PPC he enjoys watching football and basketball. And then trying to avoid serious injury on his mountain bike, skiiing(when he has the time), and spending time with his family.