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Microsoft Bids $44.6 Billion to Buy Yahoo

Everybody else blogged about it, so we probably should too. Here’s a link to the press release: Microsoft Proposes Acquisition of Yahoo! for $31 per Share

What’s my take? I’ve been pulling for Yahoo! for a long time and hoping that they can give Google a better run for their money. Believe it or not – a lot of people still use Yahoo every day, and we are very successful with Yahoo search for a number of our clients. Conversely, I’ve been hoping Microsoft would go back where they came from and drop out of the search space completely (again). I don’t think Microsoft can buy their way into this game and do a good job with it… then again, I’m not a big Microsoft supporter. I’m writing this post while working on my Mac, but I’ll admit that I also have Microsoft Word, Excel and Entourage open in the background. Side note – we haven’t been able to make Microsoft search pay off for ANY clients…

Anyway, I’ll leave it to the analysts etc to duke it out over what all this means, whether Yahoo will accept, whether the FTC or SEC or whomever will let the deal go through. In the meantime, we’ve got some Yahoo paid search accounts to manage.

Ben Lloyd

About Ben Lloyd

Ben Lloyd serves as Principal at Add3 and manages the agency’s Portland office.  Ben got his start in SEM way back in 1999 – when there was like, 15 search engines and Google was barely a thing. Prior to Add3, Ben had founded Amplify Interactive in 2003 (which was acquired by Add3 in 2013), and hasn’t looked back since. Ben likes lots of stuff like golf, pinball, food(ie), booze/beer/wine – in that order, etc. Mostly – he likes doing that stuff with his friends. Ben is also co-founder of SEMpdx. Connect with Ben on LinkedIn