Add3.com

This case study demonstrates how we targeted mobile devices to help one of our clients improve Google AdWords PPC campaign performance and increase call volume by 254% in just 3 months.

Client Profile

We work with a well-known hospital brand (that we can’t name here) to drive awareness, new patients, and appointments via PPC advertising.

The Challenge

Our goal is to drive appointment scheduling online or via phone calls to the client’s call center. Phone calls convert 150% better than online schedulers, so we wanted to drive more calls!

The SolutionMobile PPC Ads for Mobile Users

  • Create new campaigns specifically targeted at mobile users
  • Implement aggressive bidding strategies to ensure top ad position for searchers on mobile devices
  • Develop ad copy specifically for mobile users encouraging them to call now and to use the ‘click to call’ feature in the ad

The Results

  • Call volume increased 254%
  • Cost per call decreased 65%

Way to go team Amplify!

See this case study and others on our “case studies” page.

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Ben Lloyd

About Ben Lloyd

Ben Lloyd serves as Principal at Add3 and manages the agency’s Portland office.  Ben got his start in SEM way back in 1999 – when there was like, 15 search engines and Google was barely a thing. Prior to Add3, Ben had founded Amplify Interactive in 2003 (which was acquired by Add3 in 2013), and hasn’t looked back since. Ben likes lots of stuff like golf, pinball, food(ie), booze/beer/wine – in that order, etc. Mostly – he likes doing that stuff with his friends. Ben is also co-founder of SEMpdx. Connect with Ben on LinkedIn

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