Add3.com

Personalized Advertising – Too Close for Comfort?

Internet advertising is finally catching on a BIG way as the new vehicle to create, promote & solidify a company’s brand image. Display ads found on the Internet have become as commonplace as magazine ads or tv commercials.

Online marketers are able to target their display ads to a broad matched audience, but have lacked the ability to thoroughly measure the reach and effectiveness of their efforts. That is until now. “The big Web portals like Yahoo, AOL and Microsoft are working on it, trying to tease out which display ads should be shown and to whom. The new science of online display advertising involves a potent mix of behavioral targeting, social networking algorithms, predictive economics, pricing optimization and other mathematical strategies.”

With so many options available online to create a unique visitor experience, it’ll be interesting to see if personalized advertising will have the power to empower a brand or will it get too close for comfort?

Ben Lloyd

About Ben Lloyd

Ben Lloyd serves as Principal at Add3 and manages the agency’s Portland office.  Ben got his start in SEM way back in 1999 – when there was like, 15 search engines and Google was barely a thing. Prior to Add3, Ben had founded Amplify Interactive in 2003 (which was acquired by Add3 in 2013), and hasn’t looked back since. Ben likes lots of stuff like golf, pinball, food(ie), booze/beer/wine – in that order, etc. Mostly – he likes doing that stuff with his friends. Ben is also co-founder of SEMpdx. Connect with Ben on LinkedIn