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Nielsen Reveals Audiences Use 2 or 3 Engines for Search

The competition is getting fierce among search engines. Last week Nielsen//NetRatings revealed how the top engines performed in two key areas for the months of June & July 2007:

  1. Overall increased visitor retention
  2. Visitors are using 2 and 3 engines to perform searches in three major categories: search, career development & multi-category travel

Google ranked #1 over Yahoo and MSN for visitor retention, proving that it’s the preferred engine for search. “MSN had the highest audience overlap, with 84 percent of its unique visitors also going to Google Search, Yahoo! Search, or both.”

What will it take for Yahoo or MSN to improve retention? Innovation is key.

Ben Lloyd

About Ben Lloyd

Ben Lloyd serves as Principal at Add3 and manages the agency’s Portland office.  Ben got his start in SEM way back in 1999 – when there was like, 15 search engines and Google was barely a thing. Prior to Add3, Ben had founded Amplify Interactive in 2003 (which was acquired by Add3 in 2013), and hasn’t looked back since. Ben likes lots of stuff like golf, pinball, food(ie), booze/beer/wine – in that order, etc. Mostly – he likes doing that stuff with his friends. Ben is also co-founder of SEMpdx. Connect with Ben on LinkedIn