Add3 – Digital Marketing Agency with offices in Seattle & Portland

I suppose this post is a little less than timely… but I wanted to get it up anyway.

We (SEMpdx) were honored to have Vanessa Fox come down and give a great presentation on “Navigating Social Search”. If you aren’t familiar with Vanessa, she used to work at Google, but now she is features editor at Search Engine Land and a moderator at Sphinn.

Vanessa touched on a few key things – my two favorite takeaways:

  1. The basics haven’t changed – knowing your keywords, creating compelling & relevant content, titles/headlines etc are all important for social search as well
  2. To execute well, you need to get involved in your community. Be active, useful and authentic.

For more, check out Todd’s post on the SEMpdx blog, and you should also check out Syzlak‘s reviewIn addition to planning, coordinating and running this Hot Seat event – I also participated on the ‘Hot Seat’ panel. That combination makes for a long day.

We reviewed 3 different Web sites:

My parting thought – why oh why did we book this on the same night as the BCS championship game? Remember to check the football schedule next time around…

Ben Lloyd

About Ben Lloyd

Ben Lloyd serves as Principal at Add3 and manages the agency's Portland office.  Ben got his start in SEM way back in 1999 - when there was like, 15 search engines and Google was barely a thing. Prior to Add3, Ben had founded Amplify Interactive in 2003 (which was acquired by Add3 in 2013), and hasn't looked back since. Ben likes lots of stuff like golf, pinball, food(ie), booze/beer/wine - in that order, etc. Mostly - he likes doing that stuff with his friends. Ben is also co-founder of SEMpdx. Connect with Ben on LinkedIn

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