As mentioned previously, I was a panelist on last night’s SEMpdx Hot Seat event.
The event was a great success if I do say so myself (I planned it after all). I don’t have a final headcount – but I believe 45-50 people attended last night, we reviewed 5 Web sites, and as an added bonus had a special guest moderator (Anne Kennedy of BeyondInk) in the house to keep things moving.
For those who arenâ€™t familiar with the Hot Seat series – the concept is simple. We line up search experts on a panel, we put a Web site on display, then the panel tells the site owner what they could be doing better from a search marketing standpoint. Inevitably, some advice about improving conversions & usability gets doled out as well.
A few mental notes from last night:
- Once again, I am surprised that people want help with SEO, but don’t do keyword research to know the keywords they should be targeting. From the response of the crowd – I gather that keyword research is still a bit of a mystery. You can find links to a few keyword research resources on our site.
- The next thing that always surprises me is that even the basic SEO-101 stuff gets neglected. Things like placing keywords in title tags, writing META descriptions, putting a statement on the home page about who you are, what you do and what I will find on your site, using keywords in body copy, etc.
- We need to put together a SEMpdx “beginner’s guide to SEO” or something and go over it at the top of each event. Just a short 1-sheet on the 1st ten things that search marketers look at when evaluating a site.