Not to brag – but we put out some great content in 2011. Our content was SO great that our year over year site traffic grew by 62%, and organic search referrals to our site climbed by 71% vs last year! These achievements are due to the work we’ve done on our blog. So please – leave a comment and help me give the team a big pat on the back for all their hard work!
Here’s a recap of our most popular posts from last year – check it out, you may have missed one.
Top 10 Posts of 2011
Ordered by number of pageviews. There’s a pretty strong correlation with the number of tweets/likes on these posts.
1. Writing Brilliant PPC Ad Copy in 4 Fun Steps Ben gives you a process for using social media to help you write ad copy.
2. 8 Tips on How to Optimize a Blog Post Christian breaks it down for you, and even gives you a FREE PDF download of the tips!
3. Launch and Optimize a Google Display Campaign in 3 Easy Steps Ryan walks you through the process for advertising on Google’s display network
4. Google Now Blocking Keyword Data Christian & Ben break down Google’s big changes to SEO keyword reporting in your Web analytics
5. >Christian Attends SEOmoz MozCon 2011 (So You Don’t Have To) – Conference Edition Despite the super long title, Christian’s breakdown from the MozCon conference got a lot of attention
6. Want to Win at SEO? Know Your Authority Ben shows you how to use some Excel magic to improve your site’s link profile
7. Facebook Insights, For Your Website? Jessica breaks down how to use Facebook Insights to learn more about what’s happening with your site content on Facebook
8. Creating Content: Staying Creative & Becoming Search Engine Marketing Wise Even though it was a late December entry, Christian’s post cracks the top 10 most popular posts of the year! It’s a good one – check it out.
9. Love at First Website 2011 Jessica’s coverage of the Love at First Website conference where she learned all sorts of stuff about User Experience
10. Google AdWords MCC Changes Christian walks you through changes with the Google AdWords client center.
Honorable Mention: SES Chicago 2011 Ashley’s coverage of SES and her first post for the blog fell just outside the top 10. I have a feeling we’ll be seeing a lot more of her content on this list next year.
What Did We Learn?
- Web people like lists/steps/numbers. Our top 3 posts had a number in the headline
- If you’re an SEM firm – write about Google… or Facebook. 4 of our top 10 posts had “Google” or “Facebook” in the headline
- Cover events and give your takeaways. This has a nice secondary benefit of being able to mention people that you admire who are more visible than you, and get them to draw attention to your post.
- You have to work hard to get real comments… Or at least we have to work hard at it. Despite getting hundreds of unique pageviews on these posts, we didn’t get many meaningful comments. We’ll have to work on that this year.
Did I miss something? Did you have a favorite post we didn’t mention? Comment on this post and let us know.
Look for more great content in 2012!