The search market numbers have been released for March 2011 and what you see might surprise you.
Bing is continuing to gobble up market share. Slowly.
According to data compiled by Experian Hitwise and being reported on by Mashable, Bing controlled 30.01% of the U.S. search market share in March 2011. This is an increase of 6% from February’s market share for Bing and 5% from February’s market share for Yahoo (which is a Bing-powered search engine since August 2010).
Google controlled 64.42% of the U.S. search market share in March 2011. This is down from their percentage of 66.69% in February.
A big takeaway from the Mashable article I linked to above:
One of the reasons why Yahoo and Bing may be gaining on Google is that users are apparently achieving more success out of Bing-powered search: 81.14% of Yahoo Search users and 80.32% of Bing.com users clicked on a search result and visited a website. Google, on the other hand, only achieves a 65.91% success rate, according to Experian Hitwise’s numbers.
Pretty interesting, to say the least.
Bing’s rise in the search market share in the U.S. only reiterates the point that, if you’re looking to have a paid search presence on search engines, having a presence on only Google really only gives you 2/3rds of the audience you can potentially have.