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Jessica’s Social Media Hodgepodge – May 2011

You may have noticed a theme in our posts recently.  Yes, Amplify Interactive is doing specialty round-ups! And this, my friends, is my social media gift to you. The goal: to keep you, dear reader, up to speed on the world of social media marketing. Hopefully, once I’m in my round-up groove, this will become a weekly adventure, but until then, pull up a chair and a nice cup of joe, and let’s get started.

Recommended Playlist for This Roundup: Today’s Radio Hits – Slacker Radio

Android Has More Check-In Users Than Apple, But Just Barely

Amplify Interactive Yelp Check In

  • Almost 1 in 5 smartphone owners use check-in services.
  • Android has almost a 10% lead on Apple for the smartphone market share.
  • Android’s Check-In lead is less than 3% compared to Apple.


Think Insights with Google: a new site for data lovers

  • Official website located at http://www.google.com/think/insights
  • “Think Insights represents the ongoing work we’re doing to better understand how people use the web, and how marketers are adapting to this changing terrain.”
  • First feature is about mobile trends, but the site also includes hundreds of other studies.


How to Build a Free Social Media Monitoring Dashboard

Google Reader Example

  • Shows how to use an RSS reader to build a social media dashboard in 5ish easy steps.
    1. Track News & Blogs
    2. Track Wikipedia
    3. Track Tweets, Comments, and Discussions
    4. Optional Tracking (eBay, Craigslist, WatchThatPage,
    5. What About Facebook and LinkedIn?


6 Tips to Increase Your Facebook EdgeRank and Exposure

  • Facebook has its own version of PageRank to determine if your post will show up in users news feeds.
  • Social Media Examiner features six tips on how to increase your EdgeRank with the people who like you.


Storify Launches Public Beta

About Jessica Ward