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How to Become a Social Media Marketer

Turns out – you may not realize it, but you already are a social media marketer.

Just read a great entry over at our partner McClenehan Bruer’s blog & newsletter titled “You Are a Social Media Marketer (Almost)“. The main takeaway I got from the article was:

“Most social media tools that work today in deep tech have analogues in the marketing work you’ve always done… The key difference is this: social media opens up an intimacy and ongoing dialogue not found in traditional marketing communications.”

The article goes on to discuss some key social media tools & tactics and talks about what’s the same and what’s new for marketers, and presents specific examples for:

  • Blogger relations
  • Corporate blogging
  • Social media networks
  • Microblogging

Excellent topic. Go check it out at the McBru Deep <Tech> Dive blog

Ben Lloyd

About Ben Lloyd

Ben Lloyd serves as Principal at Add3 and manages the agency’s Portland office.  Ben got his start in SEM way back in 1999 – when there was like, 15 search engines and Google was barely a thing. Prior to Add3, Ben had founded Amplify Interactive in 2003 (which was acquired by Add3 in 2013), and hasn’t looked back since. Ben likes lots of stuff like golf, pinball, food(ie), booze/beer/wine – in that order, etc. Mostly – he likes doing that stuff with his friends. Ben is also co-founder of SEMpdx. Connect with Ben on LinkedIn