For the first time ever, Yahoo has beat out Google in the University of Michigan’s annual American Customer Satisfaction Index report by a whopping 1% margin. Google’s customer satisfaction score was 78 / 100 which marked it’s second consecutive yearly decline. Yahoo propelled ahead and scored a 79 / 100; just enough to eek out a small victory.
Ask.com had the largest increase in customer satisfaction this year, scoring a 75 / 100. Did the start-page redesign play a hand in this bump? AOL.com declined the most with a 9% drop… probably due to the dial-up folks realizing there are other websites out there than their AOL browser start-page when they got hooked up with a new cable or DSL internet connection
Google – go ahead and hand over the customer satisfaction crown to Yahoo… at least this year.