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Event Recap: SEMpdx Hot Seat (8/14/07)

As mentioned previously, I was a panelist on last night’s SEMpdx Hot Seat event.
The event was a great success if I do say so myself (I planned it after all). I don’t have a final headcount – but I believe 45-50 people attended last night, we reviewed 5 Web sites, and as an added bonus had a special guest moderator (Anne Kennedy of BeyondInk) in the house to keep things moving.

For those who aren’t familiar with the Hot Seat series – the concept is simple. We line up search experts on a panel, we put a Web site on display, then the panel tells the site owner what they could be doing better from a search marketing standpoint. Inevitably, some advice about improving conversions & usability gets doled out as well.

A few mental notes from last night:

  • Once again, I am surprised that people want help with SEO, but don’t do keyword research to know the keywords they should be targeting. From the response of the crowd – I gather that keyword research is still a bit of a mystery. You can find links to a few keyword research resources on our site.
  • The next thing that always surprises me is that even the basic SEO-101 stuff gets neglected. Things like placing keywords in title tags, writing META descriptions, putting a statement on the home page about who you are, what you do and what I will find on your site, using keywords in body copy, etc.
  • We need to put together a SEMpdx “beginner’s guide to SEO” or something and go over it at the top of each event. Just a short 1-sheet on the 1st ten things that search marketers look at when evaluating a site.

Next Hot Seat is slated for October – keep tabs on the SEMpdx site for upcoming Hot Seats and other SEMpdx events.

Ben Lloyd

About Ben Lloyd

Ben Lloyd serves as Principal at Add3 and manages the agency’s Portland office.  Ben got his start in SEM way back in 1999 – when there was like, 15 search engines and Google was barely a thing. Prior to Add3, Ben had founded Amplify Interactive in 2003 (which was acquired by Add3 in 2013), and hasn’t looked back since. Ben likes lots of stuff like golf, pinball, food(ie), booze/beer/wine – in that order, etc. Mostly – he likes doing that stuff with his friends. Ben is also co-founder of SEMpdx. Connect with Ben on LinkedIn