Add3 – Digital Marketing Agency with offices in Seattle & Portland

The Creative Career Symposium (CCS) was a nice little event and a not so bad way to spend a Saturday afternoon. I was on a panel with some other professionals who work in or around the creative industry. The purpose of the event is to give some career insight to those who may are considering a career in a creative industry.

Now – I work with a lot of web designers & developers, but I’m not a designer myself – nor is anyone on my staff. So, I was kind of wondering if I was a good fit for the panel. Turns out, my experiences in working with creatives & creative agencies was a natural fit for the panel.

I was on the 1pm session along with these fine folks:

Some great insight came from the panel and we covered a lot of ground during the hour and a half session. Some highlights:

Question: Why is Portland such a hotbed for creative people and creative companies? Describe the difference in creative culture here versus other places.

  • Ed brought up the fact that Nike is a PDX company, and they really bring in a cottage industry of creative types from photographers to designers etc.
  • Mario spoke about the work/life balance that a place like Portland can offer, and how that allows people to be creative

Question: Talk about your specific creative field today versus five years ago – what changes have been made and how do such changes affect the way you work?

  • This one was near & dear to my heart. Specifically, I pointed out the difference in site design and the maturity of the industry. Creative needs to understand that they’ll be incorporating user feedback and analytics in improving site design methodologies & processes.

Question: What are some of the most important skills of successful people in your industry?

  • The panel had a lot to say about this one – but everyone agreed that the ability to communicate, and more specifically the ability to articulate an idea so that different types of people (technical vs artistic) could understand your idea
  • Practically speaking – and this is something I’m sure no prospective creative person wants to hear – everyone also agreed that you need to know how to use Microsoft Excel in the business world.

The Art Institute taped the session – but there’s no word on when or if they’ll make it available.

I missed the 10 AM session, but there was some great talent on that panel as well:

All in all – I enjoyed participating in my session, and I think the people that attended got some value out of it. Hopefully they’ll ask me back again!

Ben Lloyd

About Ben Lloyd

Ben Lloyd serves as Principal at Add3 and manages the agency's Portland office.  Ben got his start in SEM way back in 1999 - when there was like, 15 search engines and Google was barely a thing. Prior to Add3, Ben had founded Amplify Interactive in 2003 (which was acquired by Add3 in 2013), and hasn't looked back since. Ben likes lots of stuff like golf, pinball, food(ie), booze/beer/wine - in that order, etc. Mostly - he likes doing that stuff with his friends. Ben is also co-founder of SEMpdx. Connect with Ben on LinkedIn

Comments & Replies