Jennifer Laycock, writer for the Search Engine Guide, reviewed the new features and options on Ask.com and the biggest improvement is the integration of their Morph technology. Users type in a search query and Ask.com responds with the right information, from the right sources, in the right place, at the right time. (Maybe they should consider calling themselves Right.com?) They’ve added a third column to the search results page featuring images, videos, encyclopedia & news story listings. This eliminates the need to cram all this info onto one page (and pushes other relevant to subsequent pages). Efficiency just got a make-over (it’s so pretty!).
I feel like a kid in a candy store – so much to choose from, where do I start? Well, I’m going to join Jennifer on her “one-week-of-ask” search plan. Google is still my first choice, but things could change…Gotta give kudos to the little guy playing with the big dogs.
On a side note. Ask.com launched this great TV spot featuring their new and improved site. AWESOME!