Add3.com

Changes for Yahoo!

Terry Semel leaves, Jerry Yang’s back in charge. What will this mean? I don’t know – that’s why I read the New York Times. Are they going to get out of the search engine business & outsource to Google? Interesting question – and not without merit. I have to tell you- it’s not popular to say, but I like Yahoo. It’s a great search engine. With respect to our clients and their paid search campaigns – when we’re dealing with certain target markets – we’ve been able to run circles around Google AdWords performance with Yahoo!. Yahoo! is still in a position to succeed. They still have a tremendous number of monthly visitors,  they’re consistently the #1 most visited site on the Web, and a lot of those visitors use the search box while they’re on Yahoo!

I really hope they don’t end up shopping out search to Google. MSN search sucks. They’ll never get it and they’re way too far behind. Ask is cool – but who uses it? Yahoo! is our best bet to keep the playing field interesting.

Ben Lloyd

About Ben Lloyd

Ben Lloyd serves as Principal at Add3 and manages the agency’s Portland office.  Ben got his start in SEM way back in 1999 – when there was like, 15 search engines and Google was barely a thing. Prior to Add3, Ben had founded Amplify Interactive in 2003 (which was acquired by Add3 in 2013), and hasn’t looked back since. Ben likes lots of stuff like golf, pinball, food(ie), booze/beer/wine – in that order, etc. Mostly – he likes doing that stuff with his friends. Ben is also co-founder of SEMpdx. Connect with Ben on LinkedIn