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Beer! It’s How to Make Technical Topics Interesting

One of our clients, Mentor Graphics, deals in a very technical space. One of their products – FloTHERM – is 3d computational fluid dynamics software that predicts airflow and heat transfer for electronic systems.

Did we lose you yet?

Sometimes – you have to make your topic more interesting. That’s why we love to see when one of our technical B2B clients are able to take a highly complicated product or service and describe it in a fun and creative way. Mentor did exactly this, as they wrote up a case study about a beer fridge and how they could use their FloTHERM product to design a better one.

Read the article here: “Beer Fridge – A Case Study in Thermal Design. Part 1

This is only the first-part of a five-part series. And I’d recommend reading them all!

About Christian Bullock