On April 18th, I had the privilege of presenting at the first After Hours Monthly Event for the East Portland Chamber of Commerce. I went over basic website analytics data, the “out of the box” setup of a Google Analytics account, the standard reports that come with the account, and some of my favorite custom dashboards. Below is the annotated slide deck from the presentation:
If you’re looking for additional information on Google Analytics, check out my Google Analytics series of posts. The next post will be an in-depth post on Goals; which goal types are best for your site, how to set them up, and where to see reports on your goals.
Amplify Interactive offers Website Analytics services for small to medium sized businesses. Contact us today to chat about your analytics setup.