Add3’s Top Three is a quick weekly roundup of our favorite posts from around the web. Check back every Friday for three (and sometimes more) things we’ve found this week that we think are important in the digital marketing landscape.
“As an SEO enthusiast, I’m always looking for ways to shake up my routine for my local clients — namely, to make it quicker, easier, and less of a pain in the you-know-what for them to rank in Google local search.” – Anna Crowe, Search Engine Journal
“For advertisers, the temptation and power of video is huge. So your ad needs to be compelling, but our new research shows there’s much more to it than that.” – Kathy Kayse, Adweek
“With right-side text ads gone, Google is testing a new, longer look for text ads that can display across devices in any ad position. Hot on the heels of removing text ads from the right rail of the search results on desktop, Google is beginning to test a new format for text ads. Dubbed Expanded Text Ads, the new format features longer headlines.” – Ginny Marvin, Search Engine Land