Add3 – Digital Marketing Agency with offices in Seattle & Portland

Add3’s Top Three is a quick weekly roundup of our favorite posts from around the web. Check back every Friday for three (and sometimes more) things we’ve found this week that we think are important in the digital marketing landscape. 

Prominence as a New Local SEO Ranking Signal

“As an SEO enthusiast, I’m always looking for ways to shake up my routine for my local clients — namely, to make it quicker, easier, and less of a pain in the you-know-what for them to rank in Google local search.” – Anna Crowe, Search Engine Journal

Why the Smartest Video Strategy Focuses on Mobile, Millennials and New Formats

“For advertisers, the temptation and power of video is huge. So your ad needs to be compelling, but our new research shows there’s much more to it than that.” – Kathy Kayse, Adweek

In new test for Google text ads, headlines are expanded without sacrificing ad copy

“With right-side text ads gone, Google is testing a new, longer look for text ads that can display across devices in any ad position. Hot on the heels of removing text ads from the right rail of the search results on desktop, Google is beginning to test a new format for text ads. Dubbed Expanded Text Ads, the new format features longer headlines.” – Ginny Marvin, Search Engine Land

Mike Scaturo

About Mike Scaturo

Mike Scaturo, a New York native turned PNW imposter, is an Account Coordinator at Add3. Before joining Add3, Mike worked as Marketing Coordinator for Seattle Interactive. Outside of the office, you can find Mike hiking, searching for Seattle’s best slice of pizza, or trying to keep his cats off the kitchen counter.

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