Add3’s Top Three is a quick weekly roundup of our favorite posts from around the web. Check back every Friday for three (and sometimes more) things we’ve found this week that we think are important in the digital marketing landscape.
In a wide-ranging keynote April 12, CEO Mark Zuckerberg laid out the company’s 10-year plan to “Give everyone the power to share anything with anyone.” To do so, Facebook plans to move far beyond its original role as a social network. The firm aims to launch new virtual reality projects, beam Internet across the world using drones and unleash complex artificial-intelligence bots that can fulfill our every digital need. – Victor Luckerson, TIME
Facebook announced this week at its F8 Developer Conference that developers can now build AI (artificial intelligence) chat bots into Facebook Messenger. In theory, these Facebook Messenger bots will allow you to interact with a company or service over Facebook Messenger in natural language as if you’re conversing with a human being. The concept sounds promising, but there are also some potential pitfalls to consider. – Tony Bradley, Techspective
In a move that could be the biggest thing to happen to the Facebook news feed since it was introduced, it appears the social network is quietly testing a massive revamp that will add a lot more news to the feed. – Samantha Murphy Kelly, Mashable