Add3’s Top Three is a quick weekly roundup of our favorite posts from around the web. Check back every Friday for three (and sometimes more) things we’ve found this week that we think are important in the digital marketing landscape.
Recently, we’ve seen some fairly significant changes on the search engine results pages (SERPs). Right-rail ads have disappeared, and on mobile, we’re seeing more prominent placement of Google Shopping ad units. – Mona Elesseily, Search Engine Land
Each year, Google changes its search algorithm over 600 times. Each year, there are more updates than a year before. 2015 was a rollercoaster for marketers who were trying to keep up with Google… and we can expect much more yet to come in 2016. – Matthew Capala
The messaging and media app updated its policies today, burying them within a major product announcement introducing new video and chat features. The new privacy guidelines outline how Snapchat will be able to use customer data to customize ads going forward. – Garrett Sloane, Digiday