Add3’s Top Three is a quick roundup of our favorite posts from around the web. Check back every Friday for three (and sometimes more) things we’ve found that we think are important in the digital marketing landscape.
Being present in context when a consumer needs you is crucial. For example, 91% of smartphone users reach for their phone to get ideas while doing a task – and that’s when you want your app to surface. To adapt to this shift, apps today are investing beyond the install and moving to engage their customers with smart retention strategies. – Google
What happens to brands that have heavily invested in creating wonderful content on Instagram? While larger brands have the marketing budget to pay for what was once free media, blogshops and other small businesses may not be so lucky. – Steve Feiner, Tech Crunch
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