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Excellent article I saw in the New York Times

Google Keeps Tweaking Its Search Engine

Google’s top minds offer a peek inside the algorithm that provides search results for half a billion users.

This is the most open article I’ve seen on the inner workings of Google’s search engineering team – the ones that figure out how to rank Web sites. While you won’t get any top-secret tips about the algorithm, it’s a fascinating read about how they tackle problems and try to continuously improve search results. They even talk about specific problems / searches and how they improved results.

One particularly insightful & interesting piece that I liked, and something people still don’t seem to accept – PageRank is only ONE of the factors that determine your ranking (you can tell this to some people until you’re blue in the face and they still only look @ PageRank)

    Ben Lloyd

    About Ben Lloyd

    Ben Lloyd serves as Principal at Add3 and manages the agency’s Portland office.  Ben got his start in SEM way back in 1999 – when there was like, 15 search engines and Google was barely a thing. Prior to Add3, Ben had founded Amplify Interactive in 2003 (which was acquired by Add3 in 2013), and hasn’t looked back since. Ben likes lots of stuff like golf, pinball, food(ie), booze/beer/wine – in that order, etc. Mostly – he likes doing that stuff with his friends. Ben is also co-founder of SEMpdx. Connect with Ben on LinkedIn

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