Imagine the following scenario; you’re a marketing executive at a growing brand. It’s your job to oversee multiple marketing initiatives and to transition tactics from more traditional media, such as print and radio, to digital opportunities like SEM, display, SEO, and social. While you’re a more than competent marketing professional, and certainly very digital savvy, you aren’t an expert in every digital product that you plan to take advantage of and you don’t have the time to oversee every aspect of digital campaigns. To help guide, improve, and execute your digital marketing strategy you might be faced with the decision to either hire an in-house position, or partner with a digital marketing agency.
It’s an age-old question that has often proved just as difficult to answer as the specifics of your own business model and goals. Businesses come in all shapes and sizes, with each having its own set of unique challenges and obstacles in the way of success. Working with a digital marketing agency might not be the best fit for every single business, but there are a number of benefits that come with working with a digital marketing agency. To help guide, improve, and execute your digital marketing strategy you might be faced with the decision to either hire an in-house position, or partner with a digital marketing agency. Here are some of the top reasons brands benefit from partnering with a digital marketing agency, like Add3 here in Seattle:
1. Digital marketing agencies are experts across multiple products.
Digital marketing/advertising has a broad scope. It includes, but isn’t limited to, paid search, paid social, display advertising, video, mobile, and more. Each medium is different, and each requires a different set of skills and knowledge in order to deliver the best results. It would be a near impossible task for one person, or even a small team, to have expert-level knowledge across all of these different products available. Digital marketing agencies have teams dedicated to—and that specialize in—these different marketing avenues. That means paid search teams eat, breathe, and sleep paid search. Same goes for the teams specializing in paid social, or SEO, and so on.
2. Digital marketing agencies are cost-effective.
Getting the same skills and expertise that a digital marketing agency can provide by going in-house can be an expensive endeavor. As mentioned earlier, finding a single person with expert level knowledge across all digital advertising mediums would be a difficult task. Depending on the size of your business it might be even more difficult to pay that person what they’re worth. Hiring a small team presents an even bigger financial burden. These extra costs should be taken into account when determining the return on investment you’re getting from your digital marketing program. Agencies can offer premium marketing services at efficient rates that help improve your digital marketing ROI.
3. Digital marketing agencies are adaptable.
The digital marketing industry is incredibly fluid. New technologies are coming out monthly, weekly, and daily that add layers to already complex systems. Agencies often build strong relationships with the major search networks like Google and Bing, or social networking sites such as Facebook, Twitter, and LinkedIn. These relationships are extremely beneficial when it comes to new platforms and technologies. Agencies will often get information and training on these new technologies before the general public. Also, agencies can usually get their clients whitelisted into early beta tests for upcoming changes within these ad networks. That keeps you ahead of the curve, and your competitors.
4. Digital marketing agencies can dedicate more time to digital marketing than you.
You’re busy. Digital is just one part of your overall marketing plan. You don’t have time to read up on the daily changes in the industry, let alone actually implement them into your digital marketing program. You’re overseeing digital, traditional marketing, and everything in between, along with a multitude of other roles that fall under the marketing umbrella at any given organization. Digital marketing agencies focus their entire day on, you guessed it, digital marketing! Agencies will give the right amount of TLC your digital campaigns need (like testing, optimization, and analysis) in order to thrive.
5. Digital marketing agencies answer to YOU.
Digital advertising is a results-oriented industry. No one knows that better than digital marketers who work at agencies. Clients are always one email or phone call from disappearing. It’s your right to expect the best from your digital marketing agency, and it’s your right to move on if things aren’t going the way you like. That knowledge keeps agencies on top of their game at all times. Agencies can’t ever become complacent. In fact, it’s just the opposite, and ultimately that is best for you.
As you can see, there are many benefits to working with a digital marketing agency—and this is just the start. While we certainly don’t believe every business or campaign needs to be run out-of-house, the experience, accountability, and expertise that an agency can bring to your team is something that shouldn’t be overlooked.
Want to learn more about what it’s like to work with Add3? Let’s talk!